From the customer journey to clear interfaces — design around a specific task.
UI / UX design
From the customer journey to clear interfaces — design around a specific task.
We begin by clarifying the goal, audience and requirements. We define the action a visitor needs to take, the information required to decide and the way enquiries are processed. Those decisions shape pages, features and integrations.
Customer journeys
We define the scope in the brief: screens, data, responsible people and acceptance criteria. Reviews cover realistic tasks, empty states and error conditions. The result needs to work for both visitors and the people managing it every day.
Wireframes
We define the scope in the brief: screens, data, responsible people and acceptance criteria. Reviews cover realistic tasks, empty states and error conditions. The result needs to work for both visitors and the people managing it every day.
Visual system
We define the scope in the brief: screens, data, responsible people and acceptance criteria. Reviews cover realistic tasks, empty states and error conditions. The result needs to work for both visitors and the people managing it every day.
Mobile interfaces
We define the scope in the brief: screens, data, responsible people and acceptance criteria. Reviews cover realistic tasks, empty states and error conditions. The result needs to work for both visitors and the people managing it every day.
Planning and handover
Work is organised into agreed milestones. We review the structure and prototype, implement features, prepare content and check mobile layouts. Before launch we compare the result against the agreed acceptance criteria, including accessibility, search URLs, form storage and error messages. Handover covers accounts, administration, backups and the possible scope of ongoing support.
Timing and cost depend on the actual work. Third-party availability and charges are checked separately. We assess results using real enquiries and visitor actions, without making unsupported promises about rankings or sales.
